CREATE
TOGETHER
Your idea doesn't have to die because you don't have the skills or resources to execute it alone. Find people who can help bring it to life.
A CREATIVE COMMUNITY / NOT A JOB BOARD
THEY SAID YOU'RE
NOT GOOD ENOUGH.
WE SAID, WATCH US.
A creative marketing agency built by people who were told they weren't experienced enough, talented enough, or ready enough. We are done waiting for permission.
NO MORE
WAITING
WAITING
REJECTED
WITH
LOVE
WITH
LOVE
01
SCROLL TO FEEL SOMETHING
01 / THE MANIFESTO
WE ARE NOT
WAITING TO
BE CHOSEN.
Some of us have applied to opportunities and been told we lack experience. Some have been told we need more skills, a better portfolio, or more proof that we can do the work.
But what happens when you know you have something to offer and nobody gives you the opportunity to prove it?
YOU CREATE YOUR OWN OPPORTUNITY.
Not Average is a community of creatives who are choosing themselves. We believe that talent deserves a chance to grow, that experience comes from doing, and that extraordinary work can come from people the world has overlooked.
We are not here to complain about rejection. We are here to turn it into something.
REJECTED? GOOD.
NOW CREATE.NO PERMISSION
REQUIRED.YOUR FIRST
OPPORTUNITY
CAN START HERE.ONE PERSON HAS
A VISION. A TEAM
MAKES IT HAPPEN.
NOW CREATE.NO PERMISSION
REQUIRED.YOUR FIRST
OPPORTUNITY
CAN START HERE.ONE PERSON HAS
A VISION. A TEAM
MAKES IT HAPPEN.
02 / WHAT WE'RE BUILDING
A CREATIVE AGENCY.
A COMMUNITY. A WAY OUT.
Different strengths. One restless room. We bring people together to work on real marketing projects and build experience in public.
CREATE
BUILD REAL
EXPERIENCE
Work on campaigns, brands, content, and projects that give you something meaningful to show for your time here.
GROW
TOGETHER
Learn from each other, build relationships, develop your skills, and create opportunities beyond the community.
03 / THE PEOPLE
YOU DON'T HAVE TO HAVE IT ALL FIGURED OUT.
We are looking for people in Lagos who:
- Know they are creative, even if their CV doesn't prove it yet.
- Have a vision and want the opportunity to execute it.
- Are willing to learn, collaborate, and do the work.
- Have a creative skill, useful perspective, or idea worth exploring.
- Can commit meaningful time to the community and its projects.
- Are relentless optimists who refuse to let circumstance determine their future.
GRAPHIC DESIGNVIDEO EDITINGPHOTOGRAPHYCOPYWRITINGSOCIAL MEDIAMARKETING STRATEGYSTORYTELLINGCREATIVE DIRECTION
You don't need to be the best in the room. You need to be willing to contribute, learn, and get better.
04 / HOW IT WORKS
NO WAITING.
JUST WORK.
JOIN THE FOUNDING COMMUNITY.
We are starting with a small group of 10 creatives based in Lagos. Everyone brings something different to the table.
FIND YOUR PEOPLE.
Collaborate with others whose skills, ideas, and strengths complement yours.
MAKE SOMETHING WORTH NOTICING.
Work on real projects, create campaigns, launch ideas, and build a portfolio you can be proud of.
PUT IT OUT THERE.
Share the work, generate attention, learn from the results, and keep building—with respect for the law, IP, and people involved.
06 / THE HONEST BIT
WE DON'T HAVE MONEY TO GIVE YOU.
WE HAVE WORK TO DO.
This is an unpaid creative community. There is no salary, stipend, or guaranteed financial compensation at the moment.
What you can gain:
- Real project experience and portfolio work.
- Collaboration with other creatives.
- Exposure to industries and disciplines.
- Space to learn and improve your craft.
- A network to help execute ideas.
- A chance to make campaigns that get attention.
- Potential future opportunities from the work and relationships you build.
We do not promise jobs, money, or guaranteed career outcomes. We promise a room where doing the work matters.
07 / FOUNDING COHORT
10
STARTING WITH
10 PEOPLE.
We are building a small, committed team of creatives based in Lagos. Not a massive community of people who join and disappear. A group of people who show up, contribute, and help each other make great work.
The founding cohort is the beginning. Over time, we want to build a community that produces exceptional creative work, develops new talent, and gives people the experience and connections to create their own opportunities.
I'M ONE OF THE 1008 / THE RULES
NO EXCUSES.
NO EGO.
NO GATEKEEPING.
Show up when you commit to something.
Do the work you say you will do.
Communicate when something changes.
Respect teammates and their ideas.
Be willing to learn and receive feedback.
Take responsibility for your part.
Bring energy, creativity, and a willingness to contribute.
Life in Nigeria can be challenging. We are not pretending otherwise. But we need people who can commit to the work, communicate honestly, and keep moving forward.
09 / FAQS
ASK
ANYTHING.
IS THIS A PAID JOB?+
No. Not Average is currently an unpaid creative community. There is no salary or guaranteed financial compensation.
DO I NEED PROFESSIONAL EXPERIENCE?+
No. You need a creative skill, a willingness to learn, and the ability to contribute meaningfully.
DO I HAVE TO LIVE IN LAGOS?+
Yes. The founding cohort is for people who live in Lagos, Nigeria.
HOW MANY PEOPLE ARE JOINING?+
We are starting with 10 people.
WHAT KIND OF WORK WILL WE DO?+
Creative marketing campaigns, brand concepts, content, social media projects, and other work that helps us build skills and experience.
HOW MUCH TIME DO I NEED TO COMMIT?+
You should have enough availability to participate consistently, attend team meetings, and complete the tasks you commit to. The group will agree on a practical schedule, including regular physical meetups in Lagos.
WILL I GET PAID IN THE FUTURE?+
There is no guarantee of payment. The initial focus is building experience, valuable work, and a strong creative community. Future opportunities may come from the projects and relationships we build.
10 / YOUR INVITATION
YOUR CREATIVITY
DESERVES A CHANCE.
If you know you have something to offer, but you have been waiting for someone to give you a chance, this is your invitation to start.
Bring your vision. Bring your skills. Bring your hunger to learn.
LET'S BUILD SOMETHING THAT MAKES THE WORLD PAY ATTENTION.
APPLY TO JOIN